While it is important to pay attention to the focal elements of your party, always take the time to step back and look at the big picture with an eye and ear for detail. Are unsightly cables, lighting and speaker stands, and drape base-plates properly concealed? Is there clear line-of-sight to the stage from fringe tables? Are speakers far enough from the tables in the front, yet strategically positioned so guests in the back can hear clearly?
If you miss this fundamental step, your client’s event experience may be less than wonderful. It reminds me of bad lighting, dusty ceiling fans, or water spots on wine glasses at a restaurant. The food may be delicious, but these subtle but important oversights can ruin your dining experience.